Design Feedback Hub

Powered by AI

One source of truth for design feedback—collected, organized, and actionable.

Project scope

Ideation, exploration, design and functional prototype using Claude Code and VS Code

(AI) Tools and software

Figma, VS Code, Figma Make,  Claude Code, Figjam
Gemini, ChatGPT, Co-pilot, Slack apps, Google Sheet API, nGrok

Year

2025

OVERVIEW

What is Spacetime?

Less Sweat, More Scale 🤖

Spacetime at Elastic is our practice of taking a step back from daily work and exploring an area of interest. “On-Week” is our way of doing it mostly all together. We take a week to explore areas of interest, and then everyone presents what they’ve learned, either at subsequent Demo sessions, to your team, select colleagues, or manager. 

The theme for this week was Less Sweat, More Scale 🤖. The idea was to give us all the space to explore how AI can be beneficial in our processes and how we can achieve more with less. 

THE PROBLEM

sScattered feedback across different places…

THE PROBLEM

Across every design team I’ve worked with, feedback during the design process is scattered across too many places: Figma comments, Slack threads, and meeting notes. This fragmentation makes it hard to align on next steps with stakeholders, keep track of what’s been discussed, and ensure feedback is actually acted upon. As a result, teams lose time revisiting old decisions and struggle to iterate efficiently.

In this project, I focused on understanding and centralizing feedback from three main sources:
• Figma comments
• Zoom meetings
• Slack threads

THE CONCEPT

Design Feedback Hub, a centralized platform that gathers feedback from multiple sources and organizes it by team, project, and iteration. It helps design teams keep track of stakeholder input, decisions, and progress in one place.

"Awesome concept! We need this..."

Design Director

"Super cool project!"

Software Engineer I

"Joana built Rootly for designers"

Principal Eng II, Tech Lead

"Great idea incognito mode to remove bias"

Senior Manager Software Engineering

Thoughts & Takeaways

Final thoughts & Takeaways

People don’t resist feedback — they resist the process of giving and managing it when it feels fragmented or time-consuming. Making it seamless, centralized, and visible across tools helps teams naturally integrate feedback into their workflow instead of treating it as an extra step.
Solutions
  • Centralized hub connecting Slack, Figma, and meeting notes in one place
  • Feedback organized automatically by team, project, and iteration
  • Incognito mode to collect unbiased feedback and encourage honest input
  • Decision logs clarify context and reduce repeated discussions
  • Actionable summaries turn scattered feedback into prioritized next steps
Achievements
  • Built a functional prototype in just one week, connecting a Slack bot app to a feedback hub that captures channel, user, and message data
  • Integrated AI-assisted tools (Claude Code, Figma Make, VS Code) to speed up ideation and prototyping
  • Explored how AI can support the design process, from automating feedback collection to summarizing and organizing input
  • Created an end-to-end flow: Slack → Feedback Hub → organized dashboard by team, project, and iteration